Technology today is becoming an essential amenity on the continent with mobile phones and mobile technology occupying a very important position, African economies are among the fastest growing in the world with mobile technologies emerging as a cornerstone for industries like healthcare, Agriculture, Banking and finance. With 90% of all phones in Africa being mobile, Is Mobile Africa’s Future? Let’s take a look at the infographic below for more

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Facebook advertising and marketing strategy has always been based on the premise that “Social” is the future of the internet advertising business, this is based on the idea that recommendations from family and friends tend to convert more that plain advertising but to what extent is this statement true?

Brands use display ads and other paid media (Paid) to attract Fans to the Brand Page (Owned), which serves as a platform for marketing communications that reach Fans and Friends of Fans (Earned) in the News Feed and other sections of the website.
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