Facebook advertising and marketing strategy has always been based on the premise that “Social” is the future of the internet advertising business, this is based on the idea that recommendations from family and friends tend to convert more that plain advertising but to what extent is this statement true?
Brands use display ads and other paid media (Paid) to attract Fans to the Brand Page (Owned), which serves as a platform for marketing communications that reach Fans and Friends of Fans (Earned) in the News Feed and other sections of the website.
Back in July, there was a study conducted by BBC which put into question the value of Facebook ‘likes’ and adverts’ which also suggested that companies are wasting large sums of money on adverts to gain “likes” from Facebook members who have no real interest in their products. This interesting Infographic from Now Sourcing highlights some interesting facts and compares Facebook Ads with Google Advertising, take a look
Facebook Advertising: Does it Even Work?
