{"id":260,"date":"2014-03-28T07:57:50","date_gmt":"2014-03-28T07:57:50","guid":{"rendered":"http:\/\/dem2.olevmedia.net\/beep\/?p=260"},"modified":"2022-01-06T00:36:32","modified_gmt":"2022-01-06T00:36:32","slug":"does-facebook-advertising-really-work","status":"publish","type":"post","link":"https:\/\/alexmooremedia.com\/does-facebook-advertising-really-work\/","title":{"rendered":"Does Facebook Advertising Really Work?"},"content":{"rendered":"<p>Facebook advertising and marketing strategy\u00a0has always been based on the premise that \u201cSocial\u201d is the future of the internet advertising business, this is based on the idea that recommendations from family and friends tend to convert more that plain advertising but\u00a0<a href=\"http:\/\/business.time.com\/2012\/08\/07\/do-facebook-ads-work\/\">to what extent is this statement true<\/a>?<\/p>\n<p>Brands use display ads and other paid media (Paid) to attract Fans to the Brand Page (Owned), which serves as a platform for marketing communications that reach Fans and Friends of Fans (Earned) in the News Feed and other sections of the website.<\/p>\n<p>Back in July, there was a study conducted by BBC which put into question<a href=\"http:\/\/www.bbc.co.uk\/news\/technology-18813237\">\u00a0the value of Facebook &#8216;likes&#8217; and adverts&#8217;<\/a>\u00a0which also suggested that\u00a0companies are wasting large sums of money on adverts to gain &#8220;likes&#8221; from Facebook members who have no real interest in their products. This interesting Infographic from Now Sourcing highlights some interesting facts and compares Facebook Ads with Google Advertising, take a look<\/p>\n<h2>Facebook Advertising: Does it Even Work?<\/h2>\n<p><a href=\"https:\/\/alexmooremedia.wpengine.com\/wp-content\/uploads\/2013\/12\/facebook-ads-vs-google-ads.jpg\" rel=\"prettyPhoto[gallery-sBr1]\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2513\" src=\"https:\/\/alexmooremedia.wpengine.com\/wp-content\/uploads\/2013\/12\/facebook-ads-vs-google-ads.jpg\" alt=\"facebook-ads-vs-google-ads\" width=\"1200\" height=\"3607\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook advertising and marketing strategy\u00a0has always been based on the premise that \u201cSocial\u201d is the future of the internet advertising business, this is based on the idea that recommendations from&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Facebook Advertising Really Work? 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